From Saudi Arabia, Barllina established its clothing and dresses brand for women that is recognized to innovate in the industry of e-commerce, attracting customers with the latest fashion products.
Social media, where Barllina promotes all its products and interacts with its clients, plays a key role in this business. The publication of many customers’ experiences and the adaptability to recent trends and hashtags that are related to their merchandise led the company to achieve more than 300K followers on Instagram, more than 90k followers on TikTok, and more than 5K followers on Snapchat.
“We promote our products through our social media platforms to increase the outreach of our market, through posting photos and videos of the dresses and using the right hashtag for every product”, explained Barllina.
Also, the customer service makes Barllina a unique brand in the clothing industry, providing a platform to reply to the customers around the clock and fast dispatching and delivery of its products with different partners all over the world. This has resulted in the company receiving orders from other regions of the world, such as Europe, where customers like the entrepreneur Lili Mitrovic have had the opportunity to wear their dresses.
Another particularity of Barllina is that every consumer can log in to their website (https://barllina.com/) and choose from a variety of elegant and simple garments that are suitable for every occasion, making the woman look impressive at her workplace, parties, day-outs, and even day-ins, and allowing their consumers to feel and look like princesses
The website is the only shop for the Barllina clients, who can pay online for any number of orders and different categories of dresses, such as a dress with embroidered lobes in black jazzer fabric, a distinctive design dress in a victorian tree, a long dress with distinctive victorian design and material, and a soft cotton dress, embroidered from the chest and shoulder.
The principal characteristics of Barllina products are that they are weaved out of the best quality fabrics, with an experience of decades in designing and producing women’s dresses, setting prices that are budget-friendly and suitable for everyone.
For Barllina the identification with their products is fundamental, and that is why the dresses are inspired by all types of customers around the world and fit all the cultures from east to west, generating a diversity of products and traditions. Some of them are designed as per the Saudi tradition and heritage, like the embroidered traditional jalabiya, and the dress with a loose-fitting lace, lined with a belt, with a traditional design.
The company that is based in Jeddah, the center of commerce in Saudi Arabia, plans to expand the digital business capacity to reach all the world’s clothes and dresses markets, providing trending designs, western designs, and Arabic designs.
Additionally, the firm wants to be a leading clothing company that is capable of producing and creating more variations of women’s clothing and diversifying the brand for men’s clothing as well.