How to choose the perfect business name – with Albert Sheeler

Albert Sheeler is the CEO of SINSA Cosmetics SAS, an upcoming skincare brand in the Latin American market. Mr. Sheeler is also the Chairman of Strategic Equities, an investment fund focused on financing and advising small and Mid business companies.

So we asked Mr. Sheeler to tell us how to choose the perfect name for your business.

Whether you’re in the creative business, a business start-up or professional services, your company name is a very important component of your new brand. It will need to incorporate your values and will be the foundation on which to build the identity of the business.

Your name should be original, to stand out from the competition, and be easily identifiable by potential customers. In addition, it must be right for you. In fact, the business name must reflect your values, the way you do business, and the personality of the people at the center of the company, usually the owners. For some new businesses, the choice of name is obvious and is made from the beginning, while for others, you have to try a few options before finding the right one.

Finding a name for a business is not a task to be rushed through, and you’ll also want to gather as much feedback as possible, even if you won’t like all the answers. You may not want to go so far as to open up the discussion on social, however it’s worth asking for feedback from various people you admire and respect, inside and outside of the business.

When you start a business, it’s likely that your perspective will change several times over time, and that’s good because it means you’re growing. Give yourself the freedom to try out various names for a few weeks before you find the right one.

Creativity and brand image in the trade name

Brand identity is an important concept to understand in the process of choosing a name, and it covers all aspects related to your company’s presence: the parts that are visible to the public, such as graphics, store front, logo, website, and social media accounts. It doesn’t encapsulate the whole story of your brand, but it is a crucial part of it, especially if yours is a new business.

As we’ve already mentioned, it’s important that your brand image is authentic, and that means tying all the different parts of your brand identity together to make them work as one whole. The business name plays a key role in this process and branding strategy. Consider potential names along with other elements of your brand identity, such as: – Logo design

  • Product and line names
  • Marketing channels, including social media
  • The domain names you’ll use for the main website and campaign landing pages.
  • Make sure the name is consistent and appropriate in various environments and scenarios, online and offline, from marketing to conferences, from audiences to potential investors. Finally, use your instincts. You and your team will have to live with it on a daily basis, so spend some time analyzing your emotional and gut reaction to your chosen name. Does it convey a sense of joy, energy and dynamism?

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The Importance Of An Offshore Merchant Account Provider: How They Can Help Your Business

When it comes to creating a business, one of the most important decisions you have to make is where you will store your money. Whether or not you choose an offshore merchant account provider depends on how large your company is and what services they offer.

For small businesses that are just starting out, choosing an offshore merchant account provider can be a risky decision. However, these early decisions will determine the course of your company’s future.

This article will help you learn how to choose an offshore merchant account provider and why it is so important for your businesses.

What Is An Offshore Merchant Account?
An offshore merchant account is a type of merchant account that allows businesses to accept credit cards and other forms of electronic payment on websites and in brick-and-mortar locations.

These accounts are obtained through banks, online payment service providers, or issuing banks that have their own processing facilities. These facilities generally provide merchants with lower fees, easier processes, and better security than an in-house merchant account.

The Benefits Of Using An Offshore Merchant Account Provider
If your business deals with a large number of transactions or sells products online, you can save money by utilizing an offshore merchant account provider. They generally charge lower fees than their in-country counterparts due to the fact that they need to maintain fewer locations.

There is also less of a chance for fraud due to the greater security measures in place and easier refunds or chargebacks.

The experience and knowledge gained through being in business for many years also allows offshore merchant account providers to come up with new solutions that are tailored specifically to your individual needs. This can help your company increase its profits and reduce expenses by decreasing the amount of time and energy you must invest in order to get your business up and running.

Another benefit that comes with switching to an offshore merchant account provider is the additional security. Many providers have fraud prevention capabilities that allow them to quickly identify cases of suspicious activity and take preventative measures to stop them.

In-country providers can be slower to react and may not have the same resources or expertise that their offshore counterparts do. This means your customers’ information is less secure and you are more susceptible to fraud or theft.

How To Choose The Best Offshore Merchant Account Providers For Your Business Needs
In order to choose the best offshore merchant account provider for your business, you should first decide what is most important to you. For example, if low costs are most important, then a provider that has a per-transaction fee structure may be the best option for you. These fees will likely be lower than those charged by providers that utilize flat monthly rates.

Another option is to decide whether you want a provider that offers many different features or one that is extremely easy to use. If you want something simple, then an omnichannel merchant account provider should be your best fit. These providers allow you to accept all forms of payment with just one account, so it’s easy to manage all of your business payments from one place.

More options are available when you choose an offshore merchant account provider, so it’s important to choose wisely so that you don’t miss out on any benefits. If you need help choosing the best provider for your business, contact a credit card processing specialist today.

Pros and Cons of an Offshore Merchant Account Provider

Offshore merchant account providers also have some negative aspects that you should be aware of. As with any service or product, offshore merchant account providers are not perfect. However, many people feel that the pros outweigh the cons when it comes to these types of accounts.


  • Lower Rates: One of the biggest reasons merchants choose an offshore merchant account provider is to save money on fees. As mentioned previously, in-country providers charge higher rates so offshore accounts are generally more affordable.
  • Global Access: Offshore merchant account providers can accept transactions from anywhere in the world. This is not always true of smaller or local merchants who may only be able to accept payments domestically.
  • More Options: Offshore merchant account providers offer more than just eCommerce features such as secure transactions and recurring billing. They also often provide mobile services and specialized payment solutions for certain industries, like tourism.
  • Ample Support: Many offshore merchant account providers have support options that local businesses may not offer. You can find phone support, live chat options and even help from a staff member who can assist you with the account set-up process.
  • Faster Setup: Since many offshore merchant account providers are located overseas, they don’t have to go through the same processing time as domestic businesses do. This means that it will take less time for them to complete your setup.


  • Language Difficulties: While you may think that being able to speak another language would be a benefit, it can actually cause hindrances if the merchant account provider uses English as their default language. As American business owners, we use terms like “shipping” and “billing address” that may not be understood by someone who uses different terms.
  • Delay in Processing: To let you know about important information such as any delays, you will need to speak with a member of the merchant account provider’s staff. Sounds like a good idea? Most people don’t always have time to stop and chat on the phone while they’re working. Although you can get in touch with many providers online, there will likely be times where you need to speak with them personally.
  • Tax Reporting: If your business is based overseas and does not have a physical presence in the United States, then there are tax implications when accepting payments from American customers. You will need to report those payments to the Internal Revenue Service (IRS).

Conclusion: If you want to set up an offshore merchant account, it is crucial that you do the research needed. Businesses are different, and there is no such thing as one-size-fits-all when it comes to business needs or services.

Find a provider that has positive reviews, doesn’t charge hidden fees, and can meet your actual needs. It’s also a good idea to pick a provider with 24/7 customer support that allows you to get answers and help when you need it most.

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Work and Fun are One and the Same for Anthony Ejefoh

Most entrepreneurs and business owners try to draw a line among business and delight. At that point, there are the individuals who consider work to be a natural augmentation to their way of life and really appreciate the work that they do. The online media entrepreneur Anthony Ejefoh Also known as ijobacypher accepts that work and play can be indeed the very same. He hasn’t gotten away in years and he doesn’t plan to, as his work satisfies him similarly a get-away would. He discloses that entrepreneurs should be less inflexible about definitions.

“When you have an extraordinary thought about a venture that energizes you, go seek after that and don’t stress whether you’re adequately working and taking enough excursions. The two will normally meet up to make a total way of life for you,” he clarifies.

Anthony himself discovered that when the correct thought and mentality is set up, work feels easy. While at first he wasn’t certain of the heading his life and vocation planned to take, he utilized his enthusiasm as his guide. A characteristic conceived organizer, Anthony had the option to make numerous significant connections and cultivate business associations. He worked enthusiastically and was glad to do so in light of the fact that it seemed like fun. “At a certain point, I didn’t know whether I was working or simply making some extraordinary memories,” he reviews.

Anthony credits his prosperity to his inspirational outlook and his will to consistently put forth an attempt, paying little heed to what he’s dealing with. Anthony has set up himself as an entrepreneur on a worldwide scale who works together with entrepreneurs from across the world. His key to progress is to drive forward regardless of what the circumstance is. “Attitude is the beginning stage of everything. You should establish an extraordinary climate for yourself where you can flourish. This should be your first thing to get done. Utilize your recollections as a fuel for inspiration and encircle yourself with great individuals,” he says.

Anthony began from zero and managed heaps of misfortune before work turned into a delight for him. “I generally recall nowadays, and it spurs me to go ahead,” he says. He credits his brisk accomplishment to pouring 100% of his energy into his work. “Work should feel satisfying. At the point when you love what you do, you’ll go far,” he prompts.

This mindset converts into Anthony’s employing technique. While he has confidence in the significance of building a group, he is extremely particular. “I just need individuals who know their individual qualities and can bob thoughts off of one another. I like my group to be lean and for everybody to acknowledge the work,” he shares. Joining individuals around a shared objective is a formula for progress for the entrepreneur.

For Anthony, having rivalry is an astonishing method to quicken development. He clarifies that his rivals motivate him to develop and to enhance ceaselessly. Anthony isn’t bothered by difficulties, as he accepts that in the event that he doesn’t have any opposition, he may fall into the snare of being self-satisfied.

Anthony is ready to have a splendid future. He keeps on pursueing his proclivity for online media and promoting. He is anticipating venturing to the far corners of the planet and coaching others so they can prevail similarly he has; by adoring what they do and making a healthy way of life dependent on motivation and enthusiasm. “I don’t generally anticipate resigning any time soon,” he concedes. “For what reason would I do that? It would mean halting my work, which likens to having a good time!”