The best way Rihanna can get ready for her massive Super Bowl Halftime Show is she knows how: by releasing a new collection for the big day from Savage and Fenty.
Although the Savage x Fenty Game Day collection is currently available for purchase, it is selling out quickly. Jerseys imitating Rihanna, hoodies, and beanies are all part of the collection. “Rihanna concert interrupted by a football game, weird but whatever” is even printed on a cheeky t-shirt. A picture of Rihanna wearing a football helmet can be found on the inside of the shirt.
Over the weekend, the brand teased the new collection on Instagram by writing, “A @badgalriri concert during a football game? Say less,” and making a similar joke about a football game.
Five weeks before Rihanna’s Super Bowl Halftime Show and the actual game between two teams that haven’t been decided yet, the 17-piece limited edition collection arrives. For non-VIP members, prices range from $32.95 to $112.95 ($24.95 and higher for VIP members), and sizes range from XXS to 4X. Rihanna, 34, modeled some of the sportswear for the campaign, including a two-tone jersey that is almost entirely sold out.
In a September Instagram post, the singer of “Umbrella” subtly announced that she would be performing at the Super Bowl. She is holding a football in the straightforward photo, and the caption consisted solely of a period.
“We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, said in a September statement, per The Hollywood Reporter. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”
After the announcement, there was talk that Rihanna might finally release a new album, something she hadn’t done in seven years. Anti, her eighth studio album, was adored by fans and also produced hits like “Kiss It Better,” “Needed Me,” and “Love on the Brain.” Rihanna has since become the youngest self-made billionaire in the country as a result of her continued success with her Savage X Fenty lingerie line and her Fenty Beauty cosmetics line. In 2022, she gave birth to her first child with A$AP Rocky.
The fourth runway show for her Savage X Fenty brand, titled Savage X Fenty: Vol. 4 late in the year Rihanna’s natural hair took center stage as she opened the show channeling Mother Nature.
Rihanna thought the show, which starred Sheryl Lee Ralph, Cara Delevingne, Johnny Depp, and Winston Duke, was “obnoxious” in the best possible way.
“I love seeing new bodies, new silhouettes, new personalities, new characters, new energies,” she told in the show. “I just enjoy seeing people celebrate their body, celebrate who they are — and they just happen to be wearing Savage. That’s exciting.”
“This is by far the best. The show to beat is going to be this one. We’ve never done anything on this scale before. It’s a lot.”