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In China, McDonald’s Selling Spam Burger topped with “Oreo Cookie Crumbs”

McDonald’s is selling a sandwich made of Spam topped with crushed Oreo cookies Monday in China in an attention-grabbing move that has raised eyebrows.

Worldwide brands from restaurants to automakers here and there turn out unique items to appeal to Chinese preferences for the crowded and intensely competitive market.

This is undoubtedly one of them.

“I thought it was delicious,” said a comment signed Feifei Mao Enthusiast on the Sina Weibo microblog service. “Is that because I love McDonald’s too deeply? Or is something wrong with my taste?”

The sandwich is made of two slices of Spam, a result of Hormel Foods LLC, and Mondelez International’s Oreo treats, finished off with mayonnaise.

McDonald’s Corp. said the sandwich was important for a progression of “members only” advancements to be delivered on Mondays in China.

“There is no need to release unnecessary products,” said a comment left on the company’s microblog account. It received more than 2,000 “likes.”

McDonald’s said it intended to sell close to 400,000 of the “Lunchmeat Burgers.” It wasn’t clear the number of have been sold or the number of individuals who overwhelmed online media with blistering remarks had eaten one.

“When you hate someone but have to invite him to dinner, you can ask him to eat McDonald’s Oreo lunchmeat burger,” said a different remark on Sina Weibo.