The present Doodle, delineated by Hamburg-based visitor artists Rocket and Wink, celebrates the Litfaßsäule. These notable promoting pillars were named after the man who previously proposed them, Ernst Litfaß (articulated Lit-fass).
On this date in 1855, to the exhibition of a live orchestra, Berlin’s absolute first Litfaßsäule was committed at the crossing point of Münzstraße and what is today Almstadtstraße.
Before the formation of Litfaßsäule, Berlin had an issue with promotions—they were dispersed everywhere throughout the city, from walls to fences and wherever in the middle.
The widespread clutter irked Litfaß, thus the cunning printer and distributer proposed these devoted promoting columns to be put on Berlin’s busiest corners and squares as an increasingly sorted out other option.
The city consented to commission 150 columns as an official framework for paid ads, and after a short time the sections were fixed neatly with eye-getting sees for social foundations like theaters and dance halls.
The irregular, three-meter-tall apparatuses were met with colossal ubiquity among Berlin’s inhabitants.
Throughout the decades, the Litfaßsäule came to fill in as an image of Berlin, and booklovers may even remember one from the celebrated front of Erich Kästner’s 1929 youngsters’ book “Emil and the Detectives.”
Today, there are more than 50,000 Litfaßsäule—many like those delineated in the Doodle fine artwork—being used all through Germany, they despite everything fill in as a famous and commonsense publicizing channel for nearby occasions and little associations.
While a significant number of Berlin’s unique columns have since been evacuated or supplanted by more up to date models, obviously the Litfaßsäule keep on holding an exceptional spot in the hearts of the city’s occupants.
Danke to all the Litfaßsäulen that have helped make Berlin such an exceptional spot.