India’s smartphone market saw a boom in the first quarter of 2024, with shipments rising by 11.5% year over year. In the course of this expansion, Vivo overtook Samsung as the market leader for smartphones in India, but Samsung nearly defeated Apple in the luxury segment, which may have been a reflection of the company’s desire to compete more closely with Apple.

This 11.5% gain in Q1 was attributed by market research agency IDC to “several new launches across multiple price segments.” According to the market spectator, India shipped 34 million smartphones in the first quarter, representing the country’s third straight quarter of increasing shipments.

In the premium market, Samsung nearly beat Apple:

Vivo surged to the top of the market share rankings for total shipments in Q1, taking it down from 20.1% to 16.2%, while Samsung fell to second place with a share of 15.6% in comparison.

Regarding the premium smartphone market, which is made up of phones that cost between $600 and $800, Apple’s share decreased to 45% year over year, while Samsung nearly surpassed Apple with a rise in share from 16% to 44%. This could be the consequence of Samsung’s new approach to more actively compete with Apple.

Samsung also finished second in the super-premium phone class, which includes phones costing at least $8,00. With a 44% surge, the super-premium class saw the most increase.

But in the super-premium market, Samsung and Apple were more distant. With a 69% market share, Apple was the market leader. Well-liked models included the iPhone 14 and 14 Plus, as well as the iPhone 15 and 15 Plus.

Samsung, with a 31% market share, took second place. The Galaxy S23, Galaxy S24, Galaxy S24+, and Galaxy S24 Ultra were the most popular models among Indian consumers.

Shipments of 5G smartphones increased in India in Q1 as well. This category’s market share increased from 46% to 69% in the previous year. 23 million 5G devices were sent to India in the first quarter of this year. Included among the most popular 5G phones was the Galaxy A15.

With a growth rate of 110% year over year, Motorola had the greatest increase among the top 10 smartphone brands. Its shipment market share did, however, only increase to 4.6% in Q1 from 2.4% in the previous year. Tecno has been surpassed by Motorola as the ninth-largest phone manufacturer.

The average selling price of smartphones in India did not increase or decrease on a quarterly or annual basis for all smartphone segments combined. It remained at $263.