If you’ve got a great cause and want to raise funds and awareness, there’s no better way than creating a special event at The Wheel at ICON Park Orlando.

When you host an event at The Wheel, fans, friends, followers, and donors will be treated to an experience like no other. As they view the skyline from a glorious ride on the city’s premier 400-foot tall, 40-story observation wheel (it’s been dubbed “the brightest beacon in the Orlando sky” thanks to its 64,000 color-changing LED light display), it’s easy to feel inspired. Doing so for a worthy cause will only add to the thrill.

And it couldn’t be easier since you don’t have to worry about collecting donations. A $5 portion of each ticket sale goes directly to the charity or cause you champion, so you can better spend your time promoting the event to local news outlets and getting the word out on social media.

Why Choose the Wheel for Your Fundraiser?

The Wheel at ICON Park was completed in 2015. Since then, folks have flocked to the attraction for its signature “room with a view” ride that features air-conditioned passenger capsules fully equipped with stability controls for a turbulence-free experience.

As The Wheel turns, your invited guests will take in a fabulous array of Orlando sights including Big Sand Lake and Little Sand Lake, Walt Disney World (all four parks, Disney Springs, and if you time it right, even their nightly fireworks); Downtown Orlando sites including the renowned Amway Center, International Drive, and Universal Orlando encompassing Hogwarts, the Incredible Hulk coaster, and Volcano Bay.

Whether your event is family-friendly or geared more for a grown-up crowd, The Wheel is an appropriate venue for all ages and interests. After completing their 18-minute aerial adventure, your crew can further treat themselves to a myriad of ICON Park’s finest dining, shopping, and entertainment options.

Memorable Events at The Wheel at ICON Park Orlando

In addition to its ongoing commitment to first responders and Florida teachers, The Wheel at ICON Park puts itself front and center for numerous area causes. On Sept. 10-12, 2021, the site hosted an event in observance of the 20th anniversary of 9/11, and on May 4, 2022, The Wheel oversaw a celebration for International Firefighters Day.

“We’re so thankful for the men and women who have given everything to protect our nation,” said ICON Park president and CEO Chris Jaskiewicz. “As we reach this milestone anniversary, ICON Park wants to show our appreciation and gratitude for those who serve.”

On Dec. 10, 2021, ICON Park sponsored the Salvation Army’s fourth annual Donation Rotation. For the Christmas-themed event, Salvation Army Capt. Ken Chapman staunchly rode The Wheel in a 10-hour marathon to raise awareness and funding for the organization’s Red Kettle Program.

“The Salvation Army team does very important work all year long to support our community,” Jaskiewicz remarked. “Since this event began four years ago, it’s raised more than $150,000 to help those who need it the most. We’re proud to continue this tradition and will be cheering the captain on during his ride.”

On June 8, 2022, in commemoration of the sixth anniversary of the Pulse Nightclub tragedy, The Wheel was lit in rainbow colors in solidarity with the lives lost and to heighten awareness and understanding for Orlando’s LGBTQ community.

This year’s annual event, in partnership with iHeartMedia, raised $5,020 in donations for onePulse Foundation, a nonprofit 501(c)(3) corporation established by Pulse nightclub to “create a sanctuary of hope following the tragic day in American history … to honor the 49 angels who were taken, the 68 others who were injured, and the countless first responders and health care professionals who treated them.”

“As the years pass, Orlando commemorates each anniversary. The Wheel at ICON Park is here for you,” notes the ICON Park website. “The Wheel changes colors and reminds us to stay united, remain strong, and support our Orlando family. Everyone on the ICON Park team loves you.”

On Saturday, Aug. 6, 2022, The Wheel litup like a giant orange for the first Autoinflammatory Awareness event. Whether it’s pink for Breast Cancer Awareness or purple for Matthew’s Hope, the staff at ICON Park can light up The Wheel in whatever colors best represent your cause. All you have to do is ask, and their technical wizards will be happy to make it happen!

Set The Wheel in Motion for Your Event Now

The Wheel is an iconic symbol of Orlando’s breathtaking skyline and as such, ICON Park is proud to support the community. Donation tickets for charitable events and other special group rates are provided based on availability.

Requests must be emailed to [email protected] and received a minimum of 30 days prior to the event. Donations are typically limited to local central Florida organizations and school groups, and only those approved will be contacted with further instructions. Due to high volume, ICON Park is unable to contact everyone who submits a request. Requests are limited to one donation per calendar year, per organization. For more information, please contact the donation staff at ICON Park.

Topics #ICON Park