The McRib’s yearly return of McDonald’s stores consistently makes a splash, however the company is dispatching a giveaway this year to help construct anticipation. The Shave 4 McRib Sweepstakes will grant 10,000 free sandwiches, USA Today reports, in front of the sandwich’s return on the menu board Wednesday.
You don’t need to be a shaver to qualify. “Post a picture of your cleanly-shaven or baby-smooth face on your public Twitter or public Instagram profile using #Shave4McRibSweepstakes and tag @mcdonalds,” the company said in a release.
A code for the free boneless pork sandwich with barbecue sauce will be shipped off the first 10,000 contestants, through McDelivery with Uber Eats.
The McRib has been brought back each year since 1982, per CNBC, to support client traffic during the Christmas shopping season. This time, the fast-food chain is joining forces on the promotion with a nonprofit that raises money for cancer research and prevention.
No-Shave November asks “participants to put down their razors and ‘get hairy’ in the name of cancer awareness,” a leader said. McRib buys made Wednesday “will help support our donation to the charity’s cancer initiatives,” McDonald’s said.