The Nexon, Harrier, and Safari are three models that Tata Motors has recently updated with significant improvements. To enhance their market share, the Indian automaker is also creating new items for the near future.
Significant stylistic and feature updates have been made to the Tata Nexon, Harrier, and Safari. However, the automaker is of the opinion that improving and refreshing the current portfolio only temporarily and marginally increases market share. They need to introduce new nameplates if they want to significantly increase market share.
According to Tata Motors’ managing director Shailesh Chandra, the production versions of the Tata Curvv and Tata Sierra will hit the market in 2024 and 2025, respectively. Both models are anticipated to have ICE and EV versions.
He also mentioned a brand-new product that is in the works and is being developed for a market Tata Motors is not currently active in. He claims that it is a distinct market and that demand is expected to remain steady or even increase in the coming years. With this claim, we firmly feel that Tata Motors is now absent from the MPV market.
MPVs such the Maruti Ertiga, Maruti XL6, Kia Carens, Toyota Rumion, Mahindra Marazzo, etc. are currently included in this sector. At the top end are the Toyota Innova Crysta, Toyota Innova HyCross, and Maruti Invicto.
Maruti Ertiga and Toyota Innova are the two segments in which Tata Motors is anticipated to launch an MPV. They might introduce a number of variations to serve both the private market and the business fleet segment.
It will be amazing to see whether they decide to use the same OMEGARC architecture or create a new platform for this MPV in order to prioritize functionality and storage. In the past, Tata Motors offered MPVs, however the models weren’t successful in the market. They had Sumo Grande, Aria, and to some extent, Hexa, but none of these goods was able to stand out significantly in their respective markets.