Since Elon Musk revealed the new Twitter logo, rumors have abounded over the Chief Twit’s motivations. Musk replaced the famous blue bird design that has left a lasting impression on the collective consciousness of billions of users with the new logo, X, for Twitter on Monday.

The popular microblogging website’s web and mobile versions have already begun to feature the new logo, which is a white X against a black background.

A recent story appears to be pointing at Musk’s more ambitious plans, even if he has kept the world in the dark about the full meaning of the abrupt overhaul. According to a recent CNBC story, Musk’s aspirations to build an all-encompassing platform and “everything app” are symbolized by the name X.

The name Twitter, according to the 52-year-old technocrat, made sense when there were only 140 characters being exchanged back and forth, much like birds chirping. However, he said that people can now upload “almost anything.”

Musk’s remarks come at a time when analysts are warning against the move since it would reverse decades of branding that helped to establish the Twitter brand.

In October 2022, Elon Musk acquired control of Twitter following a protracted acquisition saga. Since the acquisition, the Tesla CEO has implemented a number of significant changes, including employee reductions and the introduction of a subscription plan that allowed anyone to obtain the highly sought-after verified badge. After gaining control of the platform, he even briefly modified the logo to depict a dog named Shiba Inu.

His most recent alteration involved appointing Linda Yaccarino, a former executive of NBCUniversal, as CEO of Twitter. The rebranding is the largest change that has occurred since she assumed leadership as the new CEO on June 5.

Yaccarino was one of the business leaders who announced the rebranding on Monday. She announced on Twitter that “X is arrived! Let’s proceed. Additionally, the CEO shared a photo of the company’s San Francisco premises with the logo projected on them.

In life or in business, getting a second chance to leave a lasting impression is incredibly uncommon. Twitter left a lasting impression and revolutionized communication. The global town square will now undergo further modification thanks to X.

It was said that Yaccarino planned to make a number of changes to Twitter after she was appointed CEO in order to get back the advertisers that left the network after Musk assumed control. She had ambitions to increase headcount, recruit additional celebrities, and launch a video ad business.