The beverage brand Campa Cola is getting ready to enter worldwide markets, starting with areas in Asia and Africa, according to Reliance Consumer Products Ltd (RCPL), which announced the plan on Monday.

The company is a fully owned subsidiary of Reliance Retail Ventures (RRVL) and the packaged consumer goods division of Reliance Industries Ltd.

Isha Mukesh Ambani, director of RRVL, addressed shareholders during the company’s 46th annual general meeting and stated that since Campa Cola launched in several regions of India earlier this year, people had loved the beverage.

“We are scaling it up even further in India, and we have started working to take it global, starting with Asia and Africa,” she said. The brand has not yet been introduced to all of India. In 2022, RIL purchased Campa Cola from Pure Drinks Ltd. of New Delhi, which had previously been a well-liked knockoff of well-known cola brands.

The cricketer Muttiah Muralitharan’s Ceylon Beverage International had previously been announced by Mint as the contract packaging partner for the canning operations of Campa Cola beverage. Those in the know say the corporation is also increasing the brand’s capability for Indian bottling.

The consumer products portfolio of RCPL has been expanded to include beverages, everyday essentials, cookies, and personal care items through owned, partner, and acquired brands.

Ambani stated, “We established our FMCG (fast-moving consumer goods) business with the objective to give world-class products at competitive costs… to make historic brands modern for Indian consumers, maintaining the age-old brand promise. We have partnered and bought a number of these brands, including Campa Cola, Sosyo, and Lotus.

Additionally, the firm has joint ventures with General Mills for Bugles and Maliban for biscuits. She remarked, “These will be our opulent and premium offerings to discriminating Indian consumers.”

RRVL reported 2.6 trillion in revenue in FY23, a 30% year-over-year increase.

A $ 1 billion investment by Qatar Investment Authority last week for a 1% ownership position in RRVL virtually doubled its value in less than three years.

“Reliance Retail is the only retailer from India listed in the Top 100 worldwide retailers, and it has one of the fastest global retail growth rates. Due to its rock-solid fundamentals and attractive value proposition, it has garnered investments over the past few years from significant and prominent international investment firms and sovereign wealth funds. With a $ 1 billion investment for a 1% ownership stake, Qatar Investment Authority, a recognized sovereign wealth fund from throughout the world, is a valued stakeholder in Reliance Retail. Reliance Retail is worth $8,28 billion in pre-money equity as a result of this investment. For comparison, our retail company was valued at 4,28,000 crore when we raised money in September 2020. Despite the preceding COVID-19 outbreak, the value of Retail has nearly doubled in less than three years. Reliance Retail would have been one of the top four businesses in India and one of the top ten retailers worldwide based on this valuation, RIL chairman Mukesh Ambani stated at the AGM.