Tata Motors, the second-best-selling carmaker in India right now, surpassed Hyundai Motors by almost 1,000 units with sales of 51,267 units in February 2024. In an effort to hold onto this position, the firm is adding additional excitement to its lineup, particularly to the top-selling SUV in the nation.
Introducing Tata DARK SUV Range for 2024:
The top-selling Nexon SUV and Nexon.ev are now available as Dark Editions thanks to Tata Motors’ introduction of the Harrier and Safari models. The Dark avatar is available for the Tata Nexon ICE and EV models, which have prices starting at Rs 11.45 lakh and Rs 19.49 lakh, respectively. All prices are ex-showroom. The Harrier Dark version costs Rs 19.99 lakh, while the Safari Dark costs Rs 20.69 lakh.
Chief Commercial Officer of Tata Passenger Electric Mobility Ltd., Mr. Vivek Srivatsa, made the following statement regarding the launch: “The #DARK edition has truly captured the imagination of the new generation, reflecting their evolving tastes and preferences.” The Nexon.ev, Nexon, Harrier, and Safari, which make up the new #DARK family, are back and better than ever, with an eye-catching exterior and an interior packed with features. We are also pleased to present to you our newest campaign, which was created specifically for this range and is likely to inspire a feeling of empowerment and excitement. It invites people to discover the unmatched potential of the new #DARK collection, which is known for its exceptional craftsmanship and luxury.
Harrier and Safari Dark Editions by Tata:
The Harrier and Safari, which have bold Oberon Black exteriors and characteristic welcome-goodbye animation in their LED DRLs on both the front and back ends, are attractive vehicles with a host of interior feature and comfort improvements. Additionally, the LED DRLs include a center position bulb up front. The exteriors also include R19 alloy wheels with Aero inserts and a new Piano Black front grille.
The interiors have Piano Black highlights and Blackstone interior color scheme style features. With ten JBL speakers and Advanced Harman AudioWorX, infotainment has reached a new level. Additionally, it has a touch-based central control panel, leatherette textiles with Dark logos stitched on the headrests, dual zone fully automatic climate settings, and second row ventilated seating.
Nexon Dark Editions from Tata and Nexon.ev:
With their Dark Editions, the best-selling Nexon and Nexon.ev models get even more feature upgrades. The Nexon Dark is priced roughly Rs 35,000 more than its standard version and is available on the mid-spec Creative and top-spec Fearless trims. Based on the top-spec Empowered + LR, the Nexon EV Dark has a pricing that is almost Rs 10,000 more.
Sharper lines, a strong stance, and bold, aggressive style define the Nexon and Nexon.ev Dark Editions. The back tailgate and front fenders each have Dark Edition emblems, adding to the exterior’s Dark treatment. The interior’s all-black leatherette bolstered seating carries over the gloomy color palette.
Updated features include the ability to view embedded maps in the Digital Cockpit and to monitor blind spots on Nexon.ev. Dark features include vehicle-to-vehicle charging and vehicle-to-load technology capabilities, as well as an integrated app called Arcade.ev that contains over fifteen apps.
Additionally, it has a 31.24 cm cinematic touchscreen infotainment system from Harman, and its nine speakers produce an unmatched sound experience. A “Hidden until lit” capacitive touch FATC panel, which is connected to Tata Voice Assistant and Amazon Alexa and can perform over 200 voice requests in six different languages, is another example of advanced technology.
