Before the introduction on January 17, Samsung teases the Galaxy S24 series with the line “Galaxy AI is coming.” The company is collaborating with Marvel Studios to host a Las Vegas Sphere takeover that will feature Doctor Strange.

With a teaser stating, “Galaxy AI is coming,” Samsung has given fans a preview of the much awaited Galaxy S24 series before its official launch on January 17. With a dramatic takeover of Las Vegas’ iconic Sphere in conjunction with Marvel Studios’ “What If…” Season 2, the tech the giant has elevated its promotional efforts to new heights.

The teaser shows Doctor Strange exploring new portals with seemingly unlimited possibilities, and it is shown on Sphere’s enormous external LED display. After promising “epic discoveries await” and “a new era is coming with Galaxy,” the teaser ends with a picture of the Galaxy S24 Ultra. According to Samsung, the Galaxy AI’s capabilities will bring a revolutionary method of discovery.

This visual feast was displayed on The Sphere, which is known for having one of the highest-resolution wraparound LED screens in the world. The exterior, which could be programmed for massively dynamic images, was the first to display the new features of the Galaxy series. Enthusiasts can get a behind-the-scenes peek at how this magnificent display was made.

Samsung is expected to reveal the Galaxy S24 series at its Galaxy Unpacked event on January 17 at 8.30 pm IST. The ceremony will be streamed live by the firm on YouTube and its official website, Samsung.com.

Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics, remarked on the partnership and the impending launch, saying, “At Galaxy Unpacked, we are introducing AI experiences on mobile, ushering in a new era of innovation.” This campaign hinted at one of the ways we are developing and innovating in the field of mobile technology-a unique partnership with a pillar of the tech sector-that will be made public shortly.”